Select an Industry and Analyse it According to Porter's Five Forces Essay

Select an Industry and Analyze it According to Porter's Five Forces - Essay Example In any case, before wandering into this small car industry, it is fundamental to assess the serious powers. On the off chance that the powers are exceptional, it gets hard to accomplish alluring rates of profitability (Porter, 2008). Nonetheless, the organization accomplishes benefits when the powers are considerate. The most grounded serious powers decide the gainfulness of the business and furthermore manage the firm in building up the system. In view of Porter’s Five Forces Model, the image of rivalry can be work in three phases †recognizable proof of the particular serious weights with every one of the five powers, assess the quality of every one of the five serious powers, and decide whether the aggregate impact of the five powers is helpful for making benefits inside the business. The five powers that shape procedure have been appeared in the graph beneath and every one of them has been talked about independently: Source: Porter (2008). Danger of new participants Th e car business is developed and to make due in this industry the firm should have the option to accomplish economies of scale. This requires large scale manufacturing and substantial speculations. In view of low deals union is occurring in the business. Aside from assembling customary advancement is important to continue and this requires substantial interests in innovative work too. The expense of passage into an industry additionally relies on the plausible response from existing contenders (Porter, n.d.). High exchanging costs additionally dissuade a maker from entering an industry. Exchanging costs for this situation might be high a direct result of periodical innovation up-degree to get by in the market. Vehicle fabricating and particularly with new innovation requires concentrated dissemination methodology with a few dispersion channels. This gets hard for another participant to set up and henceforth danger from new contestants is low. Be that as it may, outside rivalry, new i nnovation and the executives aptitudes do represent a danger in the business. In addition, the UK government is strong of advancement in the car business which makes the danger from new contestants high. Bartering intensity of providers The vehicle makers currently re-appropriate greater part of their automobile parts to different makers accordingly empowering them to concentrate on the center items, on advancement and innovative work. This is known as the OEM (Original Equipment Manufacturer) rule where the business brand name works with countless providers (Molnar, 2009).This infers that one vehicle producer is reliant on a few providers simultaneously and these providers also might be sub-contracting work thusly. In this manner there are a few layers of providers for each vehicle maker. Toyota in actuality has a few providers for similar parts which decreases their reliance on one single provider (SD, 2005). This proposes the bartering intensity of providers is low in the busines s. Be that as it may, since this is another idea with imaginative innovation the reliance on providers might be high at first as more makers enter the market. Dealing intensity of purchasers The vehicle business is absolutely subject to the offer of yield by the purchasers. In this manner the dealing intensity of purchasers is high. Purchasers have gotten requesting of offices and are additionally cost

Comparison of Adidas and Nike Footwear

Examination of Adidas and Nike Footwear COMPARITIVE STUDY OF Brand of Leading Footwear Giants With extraordinary reference to Adidas and Nike Unique Marking The 1980s denoted a defining moment in the opposition of brands. The executives came to ralise that the principlal resource of an organization was in truth its image names. The brand isn't the item yet it gives the item meaning and characterizes its personality in both existence. Over and over again marks are inspected through their segment parts: the brand name, its logo, plan or bundling, publicizing or sponsorship, the degree of picture and brand mindfulness or, all the more as of late, as far as budgetary valuation. The brand is a point of convergence for all the constructive and adverse impressions made by purchaser after some time as he comes into contact with the brands items, appropriation channel, faculty and correspondence. The brand keeps on being, in any event in present moment, a precept for quality significantly after the patent has lapsed. The brand plays out a monetary capacity in the brain of shopper and along these lines has an enduring and noteworthy impact on the companys exercises, be it as merchant or proprietor of the brand. Legitimately a brand is essentially an image which recognizes a companys item and guarantees its inception and in this manner just acquires its incentive through enlistment and similarity. So as to comprehend how a solid brand is a generator of development and gainfulness, it is first important to help ourselves to remember the fnctions that it performs with the shoppers themselves, and which are the wellspring of this significant altruism. When these capacities are esteemed, the customer searches out the brands and gets appended, surely faithful, to them and, as per the valuation, is regularly arranged to pay more for the marked item. Then again, when these capacities are either not satisfied or not esteemed by the general population, the fascination of the marked item diminishes and its exceptional cost gets inadmissible. Marking implies significantly more than simply giving a brand name and motioning to the outside world that such an item or administration has been stepped with the imprint and engraving of an association. Brands are an immediate result of the system of market division and item separation. It is no big surprise that the word â€Å"brand† likewise alludes to the demonstration of consuming an imprint into the tissue of a creature as a way to guarantee responsibility for. Marking however, isn't tied in with being on something, yet inside something. The item or administration subsequently enhanced must stand apart well in the event that it is to be spotted by the potential purchaser and if the organization needs to receive the rewards of its technique before being replicated by others. The brand ought to have its own particular perspective on the item classification. It is this origination whichjustifies the brands exixstence, its purpose behind being available, and gives it a rule for its life cycle. A brand is both the memory and eventual fate of its items. Items are quiet: the brand is the thing that gives them significance and reason, disclosing to us how an item ought to be perused. A brand is both a crystal and an amplifying glass through which items can be decoded. Brands become believable through persistency and redundancy. Whats in a name? That which we call a rose by some other name would smell as sweet. William Shakespeare Shakespeare wasn't right. A rose by some other name would not smell as sweet †¦. Which is the reason the absolute most significant choice in the advertising of aroma is the name. Al Ries and Jack Trout A thought, in the most noteworthy feeling of that word, can't be passed on yet an image. Samuel Taylor Coleridge A brand is an outer appearance of what occurs inside the association. The brand is the most remarkable resource of an organization. It is the instrument by which the items move. It is the image of a companys guarantee. Marking is the procedure by which organizations recognize their item contributions from rivalry. A brand is made by building up an unmistakable name, bundling and plan, and stirring client assumptions regarding the contribution. By building up an individual character, marking licenses clients to create affiliations like notoriety and economy with the brand. Purchasing a brand lessens the danger of the client and facilitates his buy choices. Brand prevalence leads over high deals, the capacity to charge cost premiums, and the ability to oppose appropriation power. A brand is a distinctive name or image, (for example, a logo, trademark, or bundle configuration) intended to recognize the products or administrations of it is possible that one vender or a Group of dealers. Its motivation is to separate the merchandise or administrations from the products or administrations of the contenders. A brand offers signs to the client the wellspring of the item, and ensures both the client and the maker from the contenders who might endeavor to give indistinguishable items that give off an impression of being same. The quality of brand is legitimately relative to the desires for the client about it. The brand is the climax of the considerable number of exercises of the association. The brand name passes on the arrangement of qualities and properties exemplified in the brand. At the point when we consider M with bended top helps us to remember the heavenly burgers served at McDonalds outlets. This is the means by which an image helps us to remember the brand when it gets material in the entire universe. A BRAND CONVEYS the accompanying message Ø Attributes: can be both explicit and unique. Size shading and weight are explicit. McDonalds gives distinguishing proof of unadulterated and clean food served by it. Ø Benefits: allude to the customer view of the requirements that are being fulfilled. McDonalds gives us sound food, which is clean and prepared to eat. Ø Values: Wipros values are to convey best items and administrations by applying these qualities. Ø Culture: Mercedes speaks to German culture: sorted out and effective and agreeable vehicles. Ø Personality: Raymonds textures give a delicate, mindful and adorable keeps an eye on look to its clients. Ø User: Barbies show that its client would be a little child and not a young person or an elderly person A fruitful brand has a few basic qualities. The nearness of the majority of these traits can ensure long haul distinction of the brand.  · The brand gives the advantages that client want. Clients purchase a brand since its properties, its picture, its administration and numerous other substantial and immaterial variables make an alluring entirety.  · The brand remains significant.  · The evaluating procedure depends on customers impression of significant worth. The organization needs to show up at the correct mix of item quality, structure, highlights and cost. Worth estimating ought not be embraced to the detriment of fundamental brand-building exercises. Whatever value the organization chooses to charge, it ought to have the option to exhibit that clients are getting an incentive from it in relation to the value they are paying.  · The brand is appropriately situated. Effective brands stay aware of contenders by making purposes of equality in those territories where contenders are attempting to discover a favorable position, while simultaneously making purposes of distinction to accomplish points of interest over rivals in some different regions.  · The brand is reliable. Keeping up a solid brand implies finding some kind of harmony between progression in showcasing exercises and the sort of changes expected to remain pertinent.  · The brand portfolio and chain of command should bode well. The Gaps brand portfolio furnishes greatest market inclusion with insignificant cover. Banana Republic serves the better quality, the Gap brand covers the fundamental style and quality section, and Old Navy serves the mass market. Each brand has the unmistakable picture and its own wellspring of value. Brand at each degree of the chain of command ought to add to the general value of the portfolio through their individual capacity to make buyers mindful of the different items and cultivate positive relationship with them.  · The brand utilizes and facilitates a full collection of promoting exercises to construct value.  · Brand directors comprehend what the brand intends to customers. Writing REVIEW Characterize the Market Market is where the venders and purchasers meet. It doesn't have any segment limits. Statistical surveying  · Market inquire about gives the information about clients, its disposition, approach. Statistical surveying is assortment of information which will make an individual (as a business) progressively mindful of how the individuals, you would like to offer the result of the organization to, will respond to your items or administrations. Directing statistical surveying There is no uniform method of directing statistical surveying, yet there are number of manners by which we may complete your exploration yet we have to painstakingly consider the explanation of this decision and what you trust the proof will recommend to you. There are different strategies yet Questionnaires and individual meetings are one of the most well-known manners by which you can lead statistical surveying, and there are numerous techniques for social event information along these lines: Direct Interview, Mail Survey and Telephone meeting of individual. Showcasing blend The Marketing Mix (The 4 Ps of Marketing) In showcasing choices we are to take choices about the four after classifications:  · Product which is created by the organization  · Price which is charged by the organization  · Place (appropriation) where it is sold by the organization  · Promotion what is done to build deals of the organization These four Ps are those parameters that the promoting director can control, subject to the inner and outside imperatives of the advertising condition. All the four components of the promoting blend for an objective market ought to fortify each other and contribute emphatically to companys offer for the objective market. The right procedure to get its showcasing blend right is that the organization chooses its situating and sets every component of the promoting blend to fit in with its situating. Most organizations start with fixing their advertising blend components separately and just a lot later in their development do

Reality Shows Essay Topics - How To Write Great Essays For Reality Shows

Reality Shows Essay Topics - How To Write Great Essays For Reality ShowsIn fact, people from all over the world can be found on reality shows who submit their essays or have essays written for them. Some of the topics are quite interesting, while others are just plain boring.The truth is that most of the essay topics that are submitted to reality shows are very uninteresting. I mean, most of the time, you are only going to find information in these essays that you already know! This is not good enough!However, there are some that are full of great info. Yes, you will get some hard facts and figures, but the information can also be even more useful if you focus on those things that matter. How can you do this?You can start by starting with a reality show that interests you. It doesn't even have to be one that you are interested in. You will be able to easily find a reality show that you like, and that might be something that you would want to see on television. These are great since t hey give you not only great information but also people that you know.You can then start by reading all of the information that you can from the reality show. Get the basic facts, such as the past records, rankings, and career goals. Focus on getting more information about these records and rankings. You might even find out that you might want to take your career up a notch.You will also want to pay attention to how the people that are in the show portray themselves. You should focus on what these people are wearing, how they speak, and how they act around others. Make sure that you also look at what they say, and where they are taking you.After you are done with this type of information, then you can move on to the next type of professional information. This is usually what people look for when they submit their essays to reality shows.Instead of just going over the facts that are listed in the reality show, focus on what you want to do. What would you like to accomplish, and what you would like to do once you get there?

The Pyramids Of Giza Pyramids - 879 Words

Ancient Egypt was a civilization of ancient Northeastern Africa, along the the Nile River in what is now the modern country of Egypt.It consisted of many farms along the Nile. They are known for the Pyramids of Giza. The Great Pyramid of Giza is the oldest and largest of the three pyramids in the Giza Necropolis bordering Cairo, Egypt. The Great Pyramid is the main part of a complex or set of buildings that include two mortuary temples in honor of Khufu. King Menes is whom founded Egypt. In the year 5500 BCE technology flourished. The technology that they had created was asstounding. They were able to create glass, ramps, levers, and more. There greatest creation was the pyramid. The first pyramid was created in 2551 B.C. It was created†¦show more content†¦His son became the king of Egypt, while Osiris became the king of the dead and the judge of the underworld. Egyptians thus saw him as triumphant over death. Osiris was also the god of vegetation and was often painted with green skin, symbolizing new growth and renewal. Anubis was a jackal headed god. He was associated with mummies and the afterlife. He spawned in your place to take you to the afterlife. He was said to be the reason farming was so great. Isis was the ultimate goddess. She was the mother of Horus and the wife and sister of Osiris. Horus was one of the most important ancient gods. He was the son of Osiris and Isis. He was usually seen with a falcon head with a white and red crown. These are just a few gods out of many more. Not all of the Egyptians worshipped the gods. Pharaohs and priests worshipped them the most. They made temples for the gods to live in and worship in. They did not connect with other Egyptians though. The ancient Egyptians built pyramids as tombs for the pharaohs and their queens. The pharaohs were buried in many different shapes and sizes from before the beginning of the Old Kingdom to the end of the Middle Kingdom. The ancient Egyptians believed that when someone died, their soul left their body. The soul would then return and be reunited with the body after it was buried. However, the soul needed to be able to find and recognise the body in order to live forever. Most ordinary ancient Egyptians were probably buried in theShow MoreRelatedThe Pyramid Of Giza And The Pyramids873 Words   |  4 Pagesearth sciences appear to show that the Great Pyramid was a fantastic gadget for get-together, enhancing, and centering a baffling vitality field for th e profound advantage of individuals. We don t know precisely how the pyramid and its principle chamber were utilized, and the geometric structure of the pyramid has been quietly adjusted by the evacuation of the packaging stones and the top stone (Ruggles, 2015). None-the-less, the Great Pyramid of the Giza level still radiates incredible power as aRead MoreThe Pyramids Of Giza Pyramids929 Words   |  4 Pagesthe Great pyramids of Giza. The pyramids of Giza in total are three, these are some of the most famous pyramids in the world and some of the most famous landmarks of Egypt. Growing up I would always think of one day traveling to egypt and climbing to the top. This is why I decided to do my research paper on this work of art and great monument of art history. With this paper I was able to research into detail about; The Great Pyramids of Giza, which include The Pyramid (Pyramid of Khufu)Read MoreThe Pyramid Of Giza Pyramids846 Words   |  4 Pagesmy eyes. Up above me, was†¦ a pyramid? I feel disoriented. So I quickly get up, scanning the area. In front of me are some small pyramids, and to the left and right were temples. Behind me was the most ineffable structure I have ever seen. It was the Pyramid of Giza. The oldest wonder of the world. If this is the Pyramid of Giza, then I am somewhere in Cairo, Egypt. Towering over everyone’s head, this structure was far beyond what I have heard about the Pyramid of Giza. In my mind, some mellifluousRead MorePyramids of Giza719 Words   |  3 PagesThe Mystery of the Construction of the Pyramids of Giza RUNNING HEAD: THE MYSTERY OF THE CONSTRUCTION OF THE PYRAMIDS 2 AT GIZA There are many mysteries surrounding our historyRead MoreThe Great Pyramid Of Giza930 Words   |  4 PagesGiza, an area located southwest of what is now known as Cairo, is home to one of the most astonishing and mysterious feats of architecture ever assembled, The Great Pyramid. Located approximately 5 miles west of the Nile River near the city of Cairo, Egypt, The Great Pyramid is part of a larger complex called the Giza Necropolis, which also houses the Great Sphinx, and two smaller pyramids. It is said to have been built by the enslaved citizens of Khufu, second ruler of the 4th dynasty, and son ofRead MoreThe Giza Pyramid Site Of Giza906 Words   |  4 PagesNecropolis - the Pyramid Fields from Giza to Dahshur†, typically referred to as the Giza pyramid site. The Giza pyramid site consists of not only the Great Pyramid of Giza and the Great Sphinx, but also lesser known components such as cemeteries and workers village. The site is located in Giza, close to modern day Cairo in Egypt. Figure 1 below shows the layout of the site The Giza pyramid site is an ancient Egypt burial site. To understand the significance of the Giza pyramid site it is necessaryRead MoreThe Great Pyramid Of Giza1382 Words   |  6 Pageswill examine the Great Pyramid of Giza during the Fourth Dynasty, the period in which it was built. My purpose for this topic is to not only educate myself further in the humanities of Ancient Egypt but to also get a better understanding of how the art relates to the people and their lives, I will do so by examining how and when The Great Pyramid of Giza and the surrounding pyramids were built, then how the culture of the people at the time influenced the making of the pyramid, and finally I will discussRead MoreThe Great Pyramid Of Giza Essay1147 Words   |  5 PagesThe â€Å"Great Pyramid of Giza† is situated in the Giza Necropolis which borders the largest city in Egypt – Giza. It is also identified by two other names; the Pyramid of â€Å"Cheops† or â€Å"Khufu†. The Great Pyramid stands as the largest and oldest among the Giza Necropolis pyramids. Furthermore, it is listed among the Seven Wonders of the Ancient World, holding the record of being the oldest in that list. The magnificence of the pyramid’s structure is an attraction that has grabbed the attention of severalRead MoreThe Great Pyramid Of Giza859 Words   |  4 Pages The Great Pyramid of Giza, is one of the oldest and sole surviving wonders of the Ancient World, has attracted the interest of many people such as tourists, philosophers, and travelers for hundreds of years. The pyramids interest has centered on the question of whether the ancient Egyptian people created and or possessed certain mathematical concepts and rules in the pyramids for the proportions and measurements. The Great Pyramid’s elevation encodes three of the most important constants in createdRead MoreThe Great Pyramid Of Giza1611 Words   |  7 PagesThe Great Pyramid of Giza, the largest of the pyramids, was built in 2589 BC for King Khufu, it took 23 years to complete and remains standing today over 2,000 years later. The Great Pyramid of Giza provides a comprehensive understanding, as archaeological evidence, of the old kingdom and the political role of the Pharaoh and religion revealing insight to the mathematical intelligence of the ancient Egyptians. Through the intellect, religion and politics embedded within the structure, much information

Movie Analysis The American Dream - 860 Words

Movies and the cinematic world can be used as a very powerful tool. Whether it is in protest, or trying to get a message through to the audience, movie producers and directors are very highly skilled in the ways of doing so. We see many examples of how different social problems can be reflected in films. In two films that have been discussed and seen in class, Kingsman and Mad Max, the theories of Karl Marx and the desire to fulfill the â€Å"American Dream† are prominent throughout both of the films. Matthew Vaughn’s Kingsman is a perfect representation of the quest for the â€Å"American Dream†. The â€Å"American Dream†, in this context, is the opportunity for prosperity and success. When Eggsy’s journey throughout the film is analyzed, one can see how he represents the billions of people around the planet that will not throw away their one shot to have a better life or to find success in their endeavors. He had a poor upbringing and was on a bad path, but learning from those experiences helped him achieve his goal of becoming a Kingsman. The film, however, does cater to Hollywood’s white citizenry. Mainly all of the characters in the film are white, except for the villain and his henchwoman. Even the â€Å"non-privileged† characters were white. Another topic that can be analyzed is the desire for power and wealth, and how money corrupts people. Karl Marx wrote many essays and works based around his theories on wealth. In Kingsman, we can see a reflection of some of Marx’s theories andShow MoreRelatedAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreEmily Liddick. Mrs. Campbell. English 2. 23 April 2017.1203 Words   |  5 Pages2017 Gatsby Analysis Essay Cinematic techniques are methods that authors use to convey specific pieces of information in a narrative. Some examples of this would be the angle shots, flashbacks, themes, symbols, etc. In both the movie and the novel of The Great Gatsby, F. Scott Fitzgerald portrays multiple instances of these techniques. This not only enhances the effect that it has on the audience, but it also constructs similarities and differences between both the novel and the movie. For instanceRead MoreF. Scott Fitzgeralds Personl Influences on The Great Gatsby1762 Words   |  7 Pagessimplified terms, Fitzgerald was like Nick because of how he was educated, and their liking of their new life style, and he was similar to Gatsby because of their idolization of the rich. Jay Gatsby, or James Gatz was a man who wanted to pursue the American Dream, to work hard and get ahead. All of this was to impress the woman that he was in love with, Daisy Fay. Nick Carraway is made narrator of the novel. He is incl ined to reserve all judgements of all people, which is why Fitzgerald made him theRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1359 Words   |  6 PagesPsychoanalytic media analysis argues that literary texts, like dreams, express the secret unconscious desires and anxieties of the characters within a movie, and the literary work is a manifestation of the Id, Super-Ego, and Ego. The text that I will analyze using the psychoanalytic media theory will be the film The Great Gatsby, originally a novel by F. Scott Fitzgerald. I will be using Freud’s primary psychoanalytic theory of the ID, Ego, and Super-Ego to analyze the movie The Great Gatsby, andRead MoreGreat Gatsby Film Analysis Essay903 Words   |  4 PagesThe Great Gatsby Film Analysis The 2013 drama/romance movie, The Great Gatsby, is the second movie adaption made based off the novel written by F. Scott Fitzgerald in 1925. Co-written and directed by Baz Luhrmann, this film received both glory and criticism upon its release. The Great Gatsby is well known for its â€Å"Gatsby era† as well as the love encircled between money and power. Without the glitz and glam of this story in conjunction with the forever love Jay Gatsby, a millionaire known for hisRead MoreSpare Parts, An Inspirational True Story About Four Undocumented High School Students1476 Words   |  6 Pagesstudents. These students enter a robotics competition together and come in first place. Throughout the movie they face many challenges and obstacles and still manage to come at the top. This movie has a great message behind it. This movie shows the problems that undocumented families face day by day. Oscar Vazquez is one of the four high school students who was attending the American Forces Career Center to enlist in the United States Army. He got denied due to his immigration statusRead MoreRhetorical Analysis Of The Great Gatsby 1508 Words   |  7 PagesRhetorical Analysis for the movie The Great Gatsby In the film of The Great Gatsby, based on the novel, Director, Baz Luhrmann shares the elaborate tale of the infamous Jay Gatsby. Taking place in the era of the 1920’s, also known as the roaring twenties, Luhrmann is able to bring the film to life by constructing breathtaking scenery creating a glamorous environment full of ecstasy in order to make the modern day audience get a feel for what life in that time period would have been like today. ThoughRead MoreThe Film Of Jay Gatsby Essay1482 Words   |  6 Pagesperson for himself from his past life. But with all the wealth and status Gatsby accumulated, on the surface it made him appear to be living the American Dream but it actually leads to his demise. Many different possessions seemed to hold the promise of happiness and the path to the American Dream. One such example was the houses depicted in the movie. The obvious competition to declare one’s status, everyone attempting outdo the another. It was all about the size of the house and the amenitiesRead More Social Stratification and The Movie Sweet Home Alabama Essay1030 Words   |  5 Pagesin every day life and the media. It is the American Dream to move upward in society. The movie Sweet Home Alabama is a prime example of social mobility in the main character. The main character Melanie Carmichael left her small town Alabama home and achieved an impressive upward social mobility. She began her life as a daughter of a respectful working class family to become a world famous fashion designer in New York City. At the beginning of the movie, Andrew, the mayor’s son, proposes to MelanieRead MoreEssay about Great Gatsby Film Analysis839 Words   |  4 PagesSept ember 11, 2011 Critical Analysis: The Great Gatsby Film The classic American novel, The Great Gatsby, presents a major theme of passing time. Losing Daisy meant losing Gatsby’s entire world, which he only kept alive through his hope of repeating the past. Daisy is a symbol of everything he values and therefore became the entity of his dream: his dream of spending the rest of his life with Daisy, the woman he loves undeniably. But Gatsby doesn’t realize his dream is unattainable because unfortunately

Male and Female Roles Free Essays

Male and female roles have changed dramatically since the beginning of the 21st century. Men were known as the bread-winners. Their responsibility was to go to work and bring home money to take care of their family. We will write a custom essay sample on Male and Female Roles or any similar topic only for you Order Now While women stayed at home and took care of all the cooking and cleaning. The female role also consisted of bearing and taking care of all the children. Things have changed women can also get good jobs and bring home as much money as men and sometimes even more money than men. In a major step forward, women demanded and were granted the right to vote in the United States in 1920s. Women should not have to stay at home and take care of the children, cook, and clean. Taking care of children alone should be considered a full time job, before adding cooking and cleaning. In the 1960s the invention of the birth control pill came about that let women control when they had kids. Contraceptives made planning a family around a career easier for women; careers no longer had to take a backseat to family. The great depression was hard on many families. Many men suffered losses of income and unemployment. Women embraced this abrupt status change and rose to the challenge of finding work to support their family. Then the equal opportunities movement came about meaning that employers could not discriminate against women in hiring and promotion, and providing further protection for women in the workplace, even though men still make more money than women. Along with being the primary breadwinners a male’s role may consist of a few manly chores such as taking out trash, fixing cars, and cutting grass but, some males have taken on the female role. According to the U. S. Bureau of Labor Statistics, less than one percent of dads were stay-at-home fathers in 2006. Men account for only 19 percent of single parents who live with their children. However, that still means there were 159,000 stay-at-home fathers as of 2006, according to the U. S. Census Bureau. There is a thriving community of stay-at-home fathers who are quite proud of their role in the family and support their â€Å"bread-winning† wives fully. Most women, who work full time with families, still have the primary responsibility of taking care of the children and home. Women want to get out and have a life, not just stay at home and do chores. Women also want to take care of their children. Mothers want to be the one that see their baby’s first crawl or first word. Mothers want to get that child up in the morning, dress her and see her off to her first day of school. Mothers tend to be more nurturing than fathers. For example when a child fall off her bike for the first time a mother will probably run to that child and put a bandage on. Whereas a father will most likely try to brush it off and get the child to try again. I totally agree that males should be the primary bread- winners. Then if a woman wants to work part time or go back to school she can. Sometimes taking care of the children and chores can be split in half between male and female, so no one feel that one is doing more work than the other. If a woman wants to get out the house sometime and have a life maybe she could join a social club, have a few girlfriends, or volunteer with different community organizations. I do not think a woman should have to be the primary bread- winner, the primary caregiver to the children, and still do most of the cooking and cleaning. Some women have to be the primary breed winners. If a woman is left alone to take care of her children she have no choice but to become the primary bread-winner, the primary care giver, and do most of the cooking and cleaning because maybe she will not have any help. Even though a female is left alone all the work of taking care of children and a home still goes on. In 2005, nearly 4 in 10 babies in the U. S. were born outside of marriage according to the centers for disease control. References * Women’s Roles Vs. Male’s Roles in the 21st Century | eHow.com http://www.ehow.com/info_8630273_womens-males-roles-21st-century.html#ixzz2RIpkA17n How to cite Male and Female Roles, Papers

Network Documentation free essay sample

Network Documentation 2 Introduction In this lab, you will learn how to use various tools and techniques to determine and document IP network design. You will use the Windows Command Prompt to generate network traffic; Wireshark to capture and analyze the generated traffic; PuTTY to remotely access the Cisco Switch; and finally, you will issue IOS commands on the Cisco Switch to understand its various interfaces and inner workings. Learning Objectives Upon completing this lab, you will be able to: †¢ Develop a plan for identifying and documenting the logical IP network design and IP addressing schema based on data collected from Lab #1 †¢ Use PuTTY to establish Telnet and SSH to the IP addresses of the identified interfaces on Cisco routers, switches, and firewalls †¢ Use Cisco show commands to display the MAC-layer addresses of Ethernet ports, IP addressing schema, and subnet mask addressing used throughout the IP networking infrastructure †¢ Document the MAC addresses and IP addresses of the IP networking infrastructure †¢ Document the IP host addresses of the VM server farm hosts TOOLS AND SOFTWARE USED NAME MORE INFORMATION Wireshark http://www. We will write a custom essay sample on Network Documentation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page wireshark. org/ PuTTY http://www. chiark. greenend. org. uk/~sgtatham/putty/ Cisco IOS http://www. cisco. com/warp/cpropub/45/tutorial. htm 17 18 LAB #2 ? |? Network Documentation Deliverables Upon completion of this lab, you are required to provide the following deliverables to your instructor: 1. A completed Network Documentation Chart #1; 2. Lab Assessment Questions Answers for Lab #2. Instructor Demo Lab #2 The instructor will review the packet capture files from Lab #1 using Wireshark or NetWitness Investigator. IP data payloads that display data in cleartext will be displayed. The instructor will also show students how IP host address information and IP subnet numbers can be determined from these packet captures to Telnet to a Cisco device using the captured Cisco console password. Finally, the instructor will demonstrate the various Cisco IOS â€Å"show† terminal console commands to display useful network documentation information that can obtained from Cisco devices for further network exploration and documentation. Hands-On Steps 19 Hands-On Steps 1. This lab begins at the student landing vWorkstation virtual machine desktop of the VSCL, as shown here. FIGURE 2. 1 â€Å"Student Landing† VSCL workstation 2 Network Documentation Note: Review the Network Documentation Chart at the end of this lab. You will use the steps in this lab to find the information required to complete this deliverable. 2. To start the Wireshark application, double-click on the Wireshark icon on the desktop. 3. When the Wireshark window appears, click the Citrix Systems link in the area marked â€Å"Interface List. † This tells Wireshark which interface to monitor for activity. In this case, you are capturing data from the virtual environment. In a production environment, you would see a list of interfaces c orresponding to the resources available in that environment (servers, nodes, etc. ). FIGURE 2. 2 The Wireshark window Once you select Citrix Systems, Wireshark begins capturing data, from every action you take until you tell it to stop capturing data later in this lab. 20 LAB #2 ? |? Network Documentation 4. Minimize the Wireshark application window. 5. Start the Windows Command Prompt by clicking Start Run and typing cmd in the dialog box. Note: To collect data for analysis, Wireshark must have a stream of incoming packets to capture. The next steps cover how to feed IP packets to Wireshark using ping, Telnet, and Secure Shell (SSH) connections. These connections generate packets on the virtual environment interface, which are then captured by Wireshark. 6. From the Windows Command Prompt application window, type ping 172. 30. 0. 8 (the IP address for the remote TargetWindows01 server) and press Enter. Note the Reply responses, which indicate the two-way passage of packets. You will use this information to complete the deliverables for this lab. FIGURE 2. 3 Windows Command Prompt window 7. Repeat step 6 for the following IP addresses to create a packet stream for Wireshark. †¢ 172. 30. 0. 2 †¢ 172. 16. 8. 1 †¢ 172. 17. 0. 2 †¢ 172. 16. 0. 2 †¢ 172. 19. 0. 1 †¢ 172. 19. 0. 2 8. Minimize the Windows Command Prompt window. 9. Double-click the PuTTY icon on the desktop to start the PuTTY application. Note: The next steps use PuTTY, a terminal emulator program that you can use as a client to create a variety of secure connections to network resources. This lab uses it to create Telnet and SSH sessions. Hands-On Steps 21 10. In the PuTTY application window, type the IP address for LAN Switch 1, 172. 16. 8. 5. Select the Telnet radio button and click the Open button to start the connection. FIGURE 2. 4 PuTTY application window 2 a. Username: cisco b. Password: cisco FIGURE 2. 5 PuTTY terminal console window Network Documentation 11. PuTTY will launch a terminal console window. At the login prompt, type the following: 22 LAB #2 ? |? Network Documentation Note: The next steps involve using the Cisco IOS show command to obtain network documentation information from the interface you’ve connected to (LAN Switch 1). Cisco IOS is a package of routing, switching, and networking commands integrated with a Cisco-specific operating system, of which the show command is a key function. Entering a show command at the command prompt in the terminal console will return network information specific to the command you entered. There are hundreds of show commands in Cisco IOS; availability is based on the privilege level of the user. The relevant show commands for this lab include the following: IOS COMMAND INFORMATION AVAILABLE FROM THIS COMMAND show interface This command displays physical and logical configuration information about each interface (such as, interface names and the number of interfaces), and whether or not the interface is up/available or down/ unavailable. This commands tells you what interfaces are enabled and active. show ip interface In additional to the interface names, this command also tells you what the IP subnet information, IP host address, and subnet mask address information is for all enabled ports. show ip arp This command displays the address resolution table of MAC-layer addresses to assigned IP host addresses. show ip route This command displays the IP routing protocol used, the IP routes and network numbers visible to the switch/router, and the physical interface that an IP packet traverses based on the IP routes and IP networks seen (Cisco routers only). show vlan This command displays the VLAN name and status configured within the LAN Switch 1 and LAN Switch 2 devices only. show switch vlan This command displays the VLANS configured within the ASA devices only. 12. In the terminal console window, at the command prompt labeled 172. 16. 8. 5/LanSwitch1, type show vlan and press Enter. FIGURE 2. 6 Output from show vlan command Hands-On Steps 23 Note: Review the output for this command. Notice the interface name displayed in the first table. These names correspond to the names in the Host Device column of the Network Documentation Chart at the end of the lab. The output from this command also displays the active ports for each of the devices. 13. In the terminal console window, at the command prompt labeled 172. 16. 8. 5/LanSwitch1, type show interface and press Enter. FIGURE 2. 7 Output from show interface command 2 Network Documentation Note: Review the output for this command. Notice the FastEthernet devices listed for this server. These lines indicate which devices are currently active, the device name associated with it, and the MAC-layer address for that device. 24 LAB #2 ? |? Network Documentation 14. In the terminal console window, at the command prompt labeled 172. 16. 8. 5/LanSwitch1, type show ip interface and press Enter. FIGURE 2. 8 Output from show ip interface command Note: Review the output for this command. Notice the information displayed for Vlan100 (the Norfolk server according to the information you uncovered in the show vlan command): the IP. The command displays the IP address and broadcast address for this device. Hands-On Steps 25 15. In the terminal console window, at the command prompt labeled 172. 16. 8. 5/LanSwitch1, type show ip arp and press Enter. FIGURE 2. 9 Output from show ip arp command 2 Note: 16. When finished entering the show commands and reviewing the output, type quit to close the terminal 17. 18. 19. 20. console. Double-click the PuTTY icon to restart the application. This time, in the PuTTY application window, type the IP address for LAN Switch 2, 172. 16. 20. 5, select the SSH radio button, and click the Open button to start the connection. Enter the username and password from Step 11. Repeat Steps 12-15, reviewing the returned output for the same data to complete the deliverables for this lab. Maximize the Wireshark application window from the vWorkstation application tray. Click the Stop scan icon to stop the packet capture process. Review the packet capture data in the Wireshark window, paying close attention to IP host address information, IP source and destination address information, and IP data payload information. You will need this information to complete the deliverables. FIGURE 2. 10 Packet capture data in the Wireshark window Note: As you review the packet capture data from Wireshark, it will be helpful to consider the following things: 1.? How can this information be used to compromise the Cisco LAN Switch 1 and LAN Switch 2 devices? 2.? ow can a protocol analyzer like Wireshark provide useful information to an attacker trying to break H into the IP network infrastructure? Network Documentation Review the output for this command. Notice the hardware (MAC address) for LAN Switch 1 and the West Covina server are displayed. 26 LAB #2 ? |? Network Documentation Evaluation Criteria and Rubrics The following are the evaluation criteria and rubrics for Lab #2 that students must perform: 1. Was the student able to develop a plan for identifying and documenting the logical IP network design and IP addressing schema based on data collected from Lab #1? – [20%] 2. Was the student able to use PuTTY to establish Telnet and SSH to the IP addresses of the identified interfaces on Cisco routers, switches, and firewalls? – [20%] 3. Was the student able to use Cisco show commands to display the MAC-layer addresses of Ethernet ports, IP addressing schema, and subnet mask addressing used throughout the IP networking i nfrastructure? – [20%] 4. Was the student able to document the MAC addresses and IP addresses of the IP networking i nfrastructure? – [20%] 5. Was the student able to document the IP host addresses of the VM server farm? – [20%] Assessment Worksheet 27 LAB #2 – ASSESSMENT WORKSHEET Network Documentation Course Name and Number: Student Name: Instructor Name: 2 Lab Due Date: In this lab, you learned how to use several different applications and interfaces to identify and document an IP network design and schema. Chief among these is PuTTY, which you used in Lab #1. The primary use of PuTTY is to establish Telnet and SSH sessions to remote servers. You used PuTTY to collect information about those resources. You also used Wireshark to capture packet data from the sessions you established with PuTTY. Lab Assessment Questions Answers 1. What is the terminal console password for LAN Switch 1 and LAN Switch 2? 2. Specify the host IP address for LAN Switch 1 and LAN Switch 2 that you discovered from the Wireshark protocol capture file. Network Documentation Overview 28 LAB #2 ? |? Network Documentation 3. What is the difference between the following Cisco IOS commands: show interface and show IP interface? 4. Which Cisco IOS command displays the VLAN name and status? 5. How can you find out what the MAC-layer addresses and IP host addresses are of the server farm devices? 6. Which device supported encrypted terminal console connections and was verified in your Wireshark protocol capture and analysis: LAN Switch 1 or LAN Switch 2? 29 Assessment Worksheet LAB #2 – ASSESSMENT SPREADSHEET Network Documentation Chart #1 IP NETWORK NUMBER: HOST DEVICE LAN Switch 1 LAN Switch 2 ACTIVE PORTS SUBNET MASK ADDRESS: IP HOST ADDRESSES MAC ADDRESSES SUBNET NUMBER 2 Norfolk Tampa Seattle West Covina Network Documentation Indy